Marine Market Systems (MMS)

Marine Market Systems (MMS) is a 501(c)(3) non-profit dedicated to transforming how coastal communities understand and steward their marine resources. We harness the power of underwater photography to inspire awareness and action, shining a light on the vibrant interconnectedness of underwater life and the science behind sustainable marine management. By combining compelling visual storytelling with practical, market-driven strategies, we help communities and governments put in place the rules, structures, and conditions needed to safeguard marine ecosystems.

When communities see the full value of healthy marine habitats—and have the tools to manage them sustainably—they can develop thriving blue economies, including blue-green value chains such as responsible fishing, low-impact tourism, and seaweed farming. In turn, these efforts boost local economies while preserving and restoring the very ecosystems on which they depend. Through practical guidance, collaboration, and a clear focus on mutual benefits, MMS supports the long-term well-being of both marine environments and the communities that call them home.